Apparel & Packaging
Apparel and packaging are a key part of Embarc’s brand expression, extending its identity beyond the retail space. From in-house product brands to signature apparel and event-specific merch, I created physical pieces that strengthened brand recognition and gave customers new ways to engage with Embarc.
Developed packaging for Embarc’s in-house Mother Pucker brand in collaboration with the Chief Brand Officer, bringing the playful identity to life across the product line.
Limited-edition Jet Set hoodie created for the in-house brand’s 4/20 launch, bringing the campaign into a wearable format.
Limited-edition Traditional x embarc hash hole collaboration created for Cali Roots Festival, featuring custom event-specific packaging.
The personalized artist jars were created with social sharing in mind, helping extend Embarc’s reach beyond the festival and into each artist’s audience.
Custom reversible bucket hat designed as a versatile piece of Embarc merch, featuring two distinct looks in one wearable design.
Flip side of reversible bucket hat.