Design Work

embarc

Lead Designer

Designed and executed full-scale marketing campaigns that strengthened brand visibility across digital, print, and retail.

Produced high-impact creative assets including advertisements, billboards, in-store signage, merchandise, packaging, apparel and campaign decks.

Elevated brand identity by developing cohesive visuals that resonated with diverse audiences.

Leveraged AI tools to refine design workflows, generate visuals, and maximize creative efficiency.

Head of Creative

Directed creative strategy and execution for marketing campaigns across retail, lifestyle, and cannabis.

Produced photo, video, and web content to strengthen brand identity and digital presence.

Designed and launched social media campaigns that increased engagement and visibility across Meta & TikTok.

Partnered with cross-functional teams on large-scale projects, aligning creative with business goals.

Communications Designer

Managed weekly email campaigns and optimized performance using Springbig analytics.

Designed print and digital collateral (flyers, signage, mailers, Weedmaps/Leafly assets).

Directed photography for retail and product campaigns.

Developed brand refresh strategies and executed co-marketing initiatives.