Outside Lands’ Grass Lands
Each year, Embarc hosts Grass Lands at Outside Lands, and I developed much of the creative across the festival experience, spanning digital ads, large-scale signage, apparel, packaging, and artist gifting. The result was a cohesive brand presence that carried Embarc across both digital and physical touchpoints throughout the festival.
Custom jar labels for Outside Lands artist gifting, each uniquely tailored to the artist while staying rooted in the Grass Lands visual identity.
The personalized artist jars were created with social sharing in mind, helping extend Embarc’s reach beyond the festival and into each artist’s audience.
Custom California map highlighting Embarc’s retail locations across the state, created for its debut at the California State Fair.
Custom bag tags completed the artist gifting experience, adding another personalized touch inspired by each artist and the festival.
The Grass Lands buildout brought Embarc’s visual identity into the physical festival environment through large-scale graphics, signage, wayfinding, advertising, and informational displays. Creative was developed to work cohesively across the space while helping guests navigate, discover brands, and engage with the dispensary experience.
Custom Outside Lands postcard included in every artist gift bag and available for festivalgoers to send a little piece of Grass Lands home.